It’s a Survival Guide for Women Who Want More

8 Unsexy Business Habits That’ll Keep You Sane, Paid & Powerful.

Hold up - what does “more” mean?

It’s not about chasing six-figures for the optics.
It’s not about stuffing your calendar with coffee break and sales calls or faking confidence on Zoom.

More means truth.
More joy.
More money - without the guilt.
More power - without the burnout.
More rest, support, self-trust, and celebration.

It’s wanting a business that feeds your soul and your bank account.
It’s refusing to abandon yourself in the name of ambition.
It’s remembering who the hell you are - before the world told you to quiet down.

What follows are the 5 things I’ve learned in 2 years of building a business as a woman who wants more.
More truth. More life. More me.

And maybe - more you, too.

1. Just Because They’ll Pay You Doesn’t Mean You Have to Say Yes

We go into business for ourselves because we’ve found something we can do that we love and get paid for, right? Yet, I’m finding it’s less common to operate this way than you might think.

This can be an especially tricky one if you’re really good at solving lots of different problems for different clients. You can find yourself doing things you really don’t actually like doing - because you’re asked to. Case in point - I once edited a shit ton of videos for a client (for actually not a lot of money). Yes, I can do it - but I can’t bear it and the frustration it causes does not bring out the best in me.

You didn’t start this to feel trapped - you started it to feel alive.
When you honour what actually lights you up, your business stops draining you and starts sustaining you. Joy isn’t a luxury. It’s your compass.

2. If It’s Not in a System, It’s in Your Nervous System

Every “I’ll just remember that,” “I’ll figure it out later,” or “I’m not big enough for that yet” is a tiny breadcrumb on the trail to burnout.

Let’s get one thing straight:
You don’t wait until you’re “established” to build systems.
You build systems so you can become established - without losing your mind in the process.

From day one, you are the CEO.
Even if it’s just you, in your leggings, answering DMs and sending Stripe links manually.

You don’t need a team to get organised.
You don’t need 100 clients to use a scheduler.
You don’t need to be “busy enough” to create templates or SOPs.
You just need to stop using chaos as proof you’re working hard.

If it’s not in a system, it’s in your nervous system.
Clogging your mental bandwidth.
Stirring up anxiety.
Making every small task feel like a mountain.

Put it in a system.
Even if it’s scrappy. Even if it’s messy.

That can look like:

• A recurring calendar block for admin so it’s not eating your mental bandwidth

• Automated emails so you’re not ghosting clients when you’re overwhelmed

• A to-do list you actually trust

• A launch plan you don’t have to rebuild from scratch every time

Winging it is cute until it’s costing you energy, income, and inner peace.

Set the damn system.
Let it hold you - so you can hold what matters.

Start now.
Start small.
But start - before your nervous system starts screaming.

3. FFS, Don’t Call Yourself a Freelancer

That is, unless you don’t want to be taken seriously.

Freelancer can be a loaded word - and while it’s not inherently bad, it carries subtle implications that can undermine how you see yourself (and how others treat you).

I think this is quite common, especially amongst women CEOs. Yes, that’s right - you’re a CEO. Let that sit for a minute. It feels a lot better than saying you’re a freelancer, right?

Freelancer often implies:

🪫 Energetically:

• You’re available. Like... always.

• You’re reactive. Waiting for gigs, not building something.

• You’re temporary. Hired help, not a strategic partner.

• You’re replaceable. One of many, bidding for work.

💰 Financially:

• You're trading time for money. Hourly work, short-term projects, no long-term scalability.

• You're expected to be cheaper. Clients expect “freelance rates” - aka bargain bin pricing.

• You’re stuck at the mercy of client demand. No leverage, no recurring income, no leadership energy.

👑 Versus “Business Owner” or “CEO”:

Calling yourself a business owner, consultant, creative director, or, my particular favourite - CEO signals authority, longevity, and intentional design.
It says: I run this. I choose who I work with. I have offers, boundaries, and a vision.

Freelancer often keeps you in helper mode.
Business owner puts you in leader mode.
The mindset shift is everything.

4. Save for Tax Like Your Sanity Depends On It (Because It Does)

Because nothing humbles a woman faster than a surprise tax bill 😅

I made this mistake. Big time. I scaled my business fast. Within 9 months, I was VAT registered and heading for the sweet £100k revenue milestone. And let me tell you, those quarters come around quick.

It got to the point where I was intentionally targeting international clients (and avoiding great UK ones) so I didn’t have to deal with the ensuing VAT. Not a solid way to run a business.

Save as you go.
Every single invoice. Every Stripe payout.
Siphon off 20-30% straight into a separate “not-touching-this” account.

This isn’t boring grown-up advice.
It’s what separates the women who stay afloat from the ones who build with ease.

Because nothing screams CEO like knowing the money’s already there when the bill hits.

5. Wake Up With Purpose, Not Panic

This is a fairly recent one for me, but it’s changed everything.
Before I even get out of bed, I take a few minutes to check in with me.
Not my inbox. Not my clients. Not the chaos.

Just me.

I journal what I’m calling in for the day.
What I am available for - and what I’m absolutely not.
It’s a boundary-setting ritual. A nervous system check. A reminder that I run this business - it doesn’t run me.

Because if you don’t choose how your day begins, the world will choose for you.
And that usually looks like urgency, anxiety, and over-giving.

Start with you.
Before the scroll. Before the noise.
Let your intention lead.

Try this tomorrow (before you even check your phone):

• ✍️ Write one sentence for:
  “What I’m calling in today...”
  (Ex: Calm leadership. Clear boundaries. Ease in my body. One aligned FUCK YES)

• ✍️ Then one for:
  “What I’m not available for today...”
  (Ex: Rushed energy. People-pleasing. Self-doubt spirals. Unpaid emotional labour.)

It takes two minutes. But it anchors your whole day.

6. Clap for Your Damn Self

You are doing the brave, gritty, soul-expanding work of building something from nothing. And if you’re waiting for someone else to validate it? You’ll stay hungry forever.

You don’t need 100 likes or a testimonial to celebrate what you’ve done.
You just need to witness yourself.

That one email you finally sent? Celebrate it.
That scary boundary you held? Celebrate it.
That invoice you sent after undercharging for way too long? FUCK YES - celebrate that too.

Because if you skip the part where you feel proud, you train your brain to believe it’s never enough.
But when you pause - even for 30 seconds - to say “I did that,” you build a business that feeds you emotionally, not just financially.

This work is hard enough. Don’t forget to honour the woman doing it.

7. Build Your Table - Then Sit at It with Queens

Business is hard.
Business alone? That’s where women burn out, spiral, and start questioning their entire existence over a single unfollow.

You need people in your corner who get it.
Not your cousin who still doesn’t understand what you do.
Not your well-meaning friend who says “just take a break” when you’re in launch mode.

You need other business owners. Other women building big things. Other nervous systems trying not to combust while they chase their calling.

Not for advice (though that’s great too).
But for the kind of support that sounds like:

• “You’re not crazy. That client was crossing a line.”

• “Here’s the Airtable I use - don’t reinvent it.”

• “You’re allowed to rest and still be ambitious.”

• “Let’s scream into the void together, then raise our rates.”

This isn’t about networking in the LinkedIn sense.
It’s about regulating through relationships.
Finding your mirror. Your expanders. Your evidence that this path is hard - and you don’t have to do it alone.

Stop trying to carry it all by yourself. You’re not weak for needing support. You’re wise.

8. Mentorship Is a Power Move, Not a Lifeline

We’re circling back (I just vomited in my mouth a little then - apologies for using this ridiculous corporate phrase) to the beginning. Just because you can figure it all out on your own, doesn’t mean you should.

Get a mentor.
Not to tell you what to do - but to hold the mirror up when you can’t see yourself clearly.
To remind you you’re not broken. To speak the truth before you’re ready to. To show you the way forward when your nervous system just wants to run.

This work will bring up everything - your fear of being seen, your old money wounds, your overachiever shadow, your childhood survival strategies.
You don’t need a cheerleader. You need someone who can hold your mess without flinching - and still call you higher.

This is why I always invest in mentorship.
Not because I’m weak - but because I’m done wasting time in spirals I don’t need to stay in.

You don’t need saving. You need support.

More, Still

Here’s what I want you to know:

You’re not behind.
You’re not too sensitive.
You’re not bad at business because it sometimes feels heavy.

You’re just doing it differently - in a way that honours your body, your truth, and your actual joy.

Wanting more doesn’t make you greedy. It makes you awake.

More ease. More boundaries. More cash, with less chaos.
More alignment. More celebration. More being held.

That version of you - the one who moves with clarity, charges what she’s worth, protects her peace, and builds something that feels good?

She’s not a fantasy.
She’s just on the other side of a few powerful choices.
Like these.

So here’s your invitation:
Pick one. Integrate it.
Let it change things.

And if you’re ready for deeper support? You know where to find me.
I'm not here to fix you.
I’m here to walk you home.

We Move

I’m holding a few potent spaces right now for women who are ready to move differently:

💦 3 Week Immersion
Telegram & 3 calls
£488

🐦‍🔥 3 Months
Telegram & calls
£1888

🔮 6 Months
Telegram & calls
£3333

You’ll know which one is for you. DM me with your chosen emoji.